A busy marketing Guru was waiting to board a flight.
There was an announcement on the closed-circuit TV – ‘We are sorry to announce that the flight is delayed by about 2 hours’ by a lady in her sweet voice.
Fantastic! Replied the marketing Guru
‘What is so fantastic about it?’ asked a co-passenger seated next to him.
‘I see three reasons for the delay. Some technical snag in the plane; or something wrong with the pilot or the weather condition may be bad at the destination. I would not like to fly in any of these conditions,’ was his reply.
After a few hours, there was another announcement of further delay by two hours.
To which the Marketing Guru again said, ‘Fantastic!’
‘Why do you say fantastic?’ asked the co-passenger. ‘More time to prepare for my next seminar,’ said the Marketing guru.
The co-passengers, watching him, were confused. They asked him, ‘Please tell us the truth. Are you not irritated by the delay?’ he replied, ‘I am saying fantastic….only to avoid getting irritated. What choice do I have? By saying fantastic, I am creating an energy field of what I want to feel.’
This is called transformation vocabulary. This type of vocabulary creates an empowering energy field.
Om Namah Shivay
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